Why customer experience matters

Why the customer experience matters - http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-the-customer-experience-matters Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line. Sent from the McKinsey Insights App Available in the App Store (https://itunes.apple.com/us/app/id674902075?mt=8) and Play Store (https://play.google.com/store/apps/details?id=com.mckinsey.mckinseyinsights)