What Stand Sure does - revenue optimization

What we do

I was recently asked "what does Stand Sure do? I don't get it"

Revenue Optimization

In short, we work with organizations to increase wins (normally this is revenue (sales or donations); sometimes it is another business goal (e.g. optimizing a medical outcome by identifying which patients are most at risk for not following a treatment plan).

How we work

How we work is simple: in a discovery meeting, we follow "model" customers through the acquisition, qualification, quote, sale, repeat/referral pathways. We then go and analyze where there are losses and figure out why and then formulate strategies to lower the dropout rate. With this in hand, we come up with a set of small projects (we call them "kaizens") that have quick business value and reasonable return on investment (ROI) and let the client pick which projects to have us do collaboratively with them.

Identify the willing

In a perfect world, our services identify those potential customers/donors that are most likely to convert into real customers/donors. For those that we mark as "not ripe", we encourage and/or help our client to gently "nurture" this cohort by sending an appropriately cadenced series of very short educational messages.

The projects vary by client

For some clients, we fix web issues to improve the user experience; in others, we focus on the email and/or social interactions to make them first useful to the prospects and second qualification-indicating for our client; in still other cases, we work to develop scoring models to make the sales team more efficient in which prospects they contact and quote.

Who we can help

There is almost no organization that we cannot help.

Stand Sure for Nonprofits

We're part of the "Pledge 1%" movement (see https://www.stand--sure.com/philanthropy/).

If you are a donation-accepting 501(c)3 organization, we work with you for FREE (there's an internal hour cap for how much of this work we can handle and we do reserve the right to not work with certain nonprofits whose mission we do not support).

Hopefully, this clears things up a wee bit.

-cja